The topic of discussion for the week was persuasion, prepped in part by 80+ pages of readings around structuring a persuasive argument and different strategies around communicating your message along with focusing on your audience (and making sure you understand what they are looking for, not just what you are looking for). Very interesting and applicable stuff based on how it applies to business in general and our everyday lives.Dylan's Blog
Thursday, October 16, 2008
"Nobody cares how much you know until they know how much you care"
The topic of discussion for the week was persuasion, prepped in part by 80+ pages of readings around structuring a persuasive argument and different strategies around communicating your message along with focusing on your audience (and making sure you understand what they are looking for, not just what you are looking for). Very interesting and applicable stuff based on how it applies to business in general and our everyday lives.Wednesday, October 15, 2008
If the glove doesn't fit, you must aquit. OJ ain't escaping this time!
OJ Simpson was found guilty, 13 years to the date after being found innocent in the killing of his Nicole Brown Simpson and Ron Brown. With all the headlines around the upcoming election and the government's $700B bailout package this story has received very little national attention. That somehow seems to be a positive towards what Americans are focusing on given the other items worth covering (and no, Britney Spears' comeback does not count as real news). So either we all have better focus on the bigger picture we all know he got off on the prior acquisition.Monday, October 13, 2008
The "Joe Hermann Theory of Beer" revisited
I am sure many of you have wondered the whole story on 3.2 Beer. Most people actually do not take 3.2 beer to be what it really is. Lets start with a little history....First of all 3.2 comes from prohibition. You could drink alcohol if it was less than 3.2% alcohol by weight. When it was abolished with the ST amendment some states decided to keep the 'low-point' alcohol in convenient and grocery stores. 4 states still do, Oklahoma, Kansas, Utah, and Colorado. (Terrible to think about isn't it?)
American consumers generally think of alcohol in terms of alcohol by VOLUME. The Bureau of Alcohol, Tobacco and Firearms (BATF) uses the weight measurement. Thus we get 3.2% Alcohol by weight (or less) beer sold in Colorado grocery stores.So what does that mean. The conversion is quite simple. Multiply the alcohol by weight by 1.25. Or multiply alcohol by volume by 0.8.Grocery stores sell beer that is marked as 3.2% alcohol by weight.3.2% x 1.25 = 4% alcohol by volume.
Some comparisons:New Belgium Sunshine Wheat - (Belgian style wheat beer) - averages between 4.8-5.2% alcohol by volume. Multiply by .8 and we get 3.8-4.4% alcohol by weight.
New Belgium Saison - (Belgian style saison) - 4.5-9% abv.New Belgium Tripple - (Belgian style triple)- 7-10%abv.Almost every American wheat beer averages between 3.5-5% alcohol by volume. This basically means that so called '3.2% beer." Is actually what we would call 4% beer.
We have all gotten drunk off a pack off Coors tall boys, and we have all gotten drunk off Sunshine. It takes just a little more Coors to get drunk off of. When comparing them to the beer of our wonderful microbrewery it's no argument that they are stronger. I think it's easy to believe that Coors light is 4% alcohol by volume, as Joe Hermann had stated.
Beer Myth: checked out! (correct answer). Great work Joe.
You can find all the info i used at:
How to measure the weight of alcohol
Essay on alcohol content in beer
3.2 Origins
After further review... my teams stink
I am quickly come to a realization that my teams are not so good (after further review). I recently wrote how well all were playing at 2-0 and since then my teams have followed the stock market... down, down, down...